How Maia Baby Works

Intracervical insemination (ICI) is a common method of artificial insemination that involves placing semen directly near the cervix, closely mimicking natural intercourse. We’ve specifically developed a highly effective insemination syringe called the Maia Applicator™, included in our kit to help you smoothly deliver sperm close to the cervix.

ICI is often employed by individuals or couples experiencing fertility issues, such as male factor infertility, cervical problems, or unexplained infertility. In these contexts, ICI can enhance the chances of conception compared to natural attempts.

For single women, same-sex female couples or those utilising donor sperm, ICI serves as a viable method to achieve pregnancy.

ICI is generally less invasive and more affordable than other assisted reproductive technologies like intrauterine insemination (IUI) or in vitro fertilisation (IVF), making it an accessible option for many.

A study published in Human Reproduction reported a pregnancy rate of 37.9% after six treatment cycles of ICI.

Whether you're just beginning your TTC (trying to conceive) journey, taking a break from fertility clinics, or exploring your options as a solo mum or LGBTQ+ couple, our kit is here to offer clarity, comfort, and support. Every part of Maia Baby is made with care — fully registered with the MHRA and compliant with both UKCA and CE standards — so you can feel safe from the very first step.

Because fertility clinics aren’t the only path.

Home insemination is backed by science and increasingly chosen by people across the TTC community. With the right timing, tools, and a supportive guide, inseminating at home can be an empowering and effective option — emotionally, physically, and financially.

Explore the How-To Guides
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What’s Inside the Maia Baby Kit

Everything you need, nothing you don’t. Packed with warmth, not sterility.
  • 4x Maia Applicators

Rounded for comfort, soft-tipped, and easy to use — designed specifically for home insemination. You’ll receive four so you can try multiple times in one cycle without needing to reuse.

  • 1x Sperm Collection Cup

Wide and low-walled for easier collection. Helps the sample settle in one place, with a screw-sealed lid to prevent spills or tipping.

  • 15x LH Ovulation Test Strips

Track your fertile window with confidence. These strips help you pinpoint the best time to inseminate each cycle — a vital part of increasing your chances.

  • 20x Urine Sample Pots

Perfect for collecting samples when using your test strips. Easy to label and dispose of — and plenty included so you’re never caught short.

  • 5x hCG Pregnancy Test Strips

Once you’ve tried, these ultra-sensitive tests help you check for pregnancy at home without having to buy extra kits or guess about faint lines.

  • Supportive Instructions & Toolkit Access

Includes a printed guide, plus digital access to our Fertility Blog, How-To Guides, and downloadable instructions for extra support.

THIS IS TO ADD THE VIDEO EXPLAINING ICI AND HOW TO USE THE KIT

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This section is to talk about the features of the maia applicator along side infographic

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How to Use Maia Baby

A simple 7-step process — or download the full PDF guide.

  • Find Your Fertile Window

    Use the LH strips to detect your surge. Inseminate 12–36 hours after your peak result.

  • Prepare the Sample

    Collect semen in the cup. Use fresh at room temp, or thawed donor sample right away.

  • Load the Applicator

    Draw up the sample slowly. Avoid air bubbles in the barrel or tip.

  • Get Comfortable

    Lie down and elevate hips with pillows to support flow and access.

  • Insert and Release

    Insert the syringe, aim gently upward, and slowly release. You can guide with a clean finger.

  • Rest and Relax

    Stay lying down for 15–30 minutes. Breathe and rest.

  • Clean Up

    Dispose of the syringe. Wash the cup with mild soap and warm water. Rinse and air dry.

Timing Really Matters

When to try — and why it makes a difference.
We suggest using Maia Baby at the first sign of your LH surge — then again 18 to 36 hours later if you're trying more than once in the same cycle. Sperm take time to travel, so the goal is to have them waiting when the egg is released.

👉 [Start with our TTC timing guide →]


📚 Or explore more blog posts on mindset, sperm health, and ovulation tracking →

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What Others Are Saying

Real stories. Real support.

“So much more comforting than anything else we tried.”

“The guide was actually helpful, and I didn’t feel overwhelmed.”

“Felt human, supportive, and easy — which was everything I needed.”

Read more customer reviewsExplore our TTC guidesStill unsure? Visit our FAQ
Feature Maia Baby Basic Syringes (DIY) Clinic IUI
Designed for Insemination ✅ Yes – soft rounded comfortable❌ No – repurposed medical syringes✅ Yes – medical-grade tools
Certified & Registered ✅ UKCA/CE/MHRA❌ No✅ Yes
Fertility Education & Toolkit✅ Yes – included free❌ None❌ Often not included
Emotional Support Focus✅ Yes – kind human tone❌ No❌ Often clinical only
Privacy & Comfort✅ At home on your terms✅ Yes❌ Clinical setting
Reusable Components✅ Pot can be reused❌ None❌ N/A
Discreet Packaging✅ Yes❌ No❌ No
Step-by-Step Instructions✅ Clear & calm❌ Often missing✅ Medical staff assist
Cost Per Attempt💰 Low💰 Very Low💸 High (£500–£1000+)

Still Have Questions?

Trying to conceive can feel overwhelming — and it’s completely normal to have questions, hesitations, or need a little extra clarity.Whether you're unsure if this is the right method for you, have specific questions about timing, or just want to feel more supported, we’re here to help.You’re not alone — and you don’t have to figure it all out by yourself.