We created Maia Baby because we’ve been where you are.

When we were trying to conceive, we became desperate. Tired of the heartache from each monthly bleed and daunted by the prospect of IVF, we were willing to try anything that would help us achieve our goal.

We’d research and try out the next piece of fertility advice, full of hope one moment, defeated the next. Whilst waiting for referrals and undergoing medical treatment, we wanted a way to keep trying at home.

Then after our own failed round of IVF, we felt completely lost. The emotional toll was huge.

Waiting for our next round we considered home insemination. Unfortunately, the choice was poor, ranging from very expensive kits with only one applicator per cycle, to ones claiming to be an insemination kit, but was nothing more than a medicine syringe and a speculum. With vague instructions and no support we thought - there must be something better!

We realised how overwhelming the trying to conceive journey can be — all the waiting, the hoping, the what-ifs.

That’s when maia baby was born. Not in a lab or board room but from our own real-life fertility experience, shared tears and a deep desire not only to provide a comprehensive at-home insemination kit but a space of support and science backed information to help others along every step of the trying to conceive journey.

You’re not alone. Explore our home insemination kit, read our step-by-step guide or visit our Fertility Support Blog which aims to provide comfort and clarity as you take your next step.

Born from our own trying-to-conceive journey, Maia Baby offers a comprehensive kit for a successful home insemination - with specifically designed applicators complete with supportive guides.

Thoughtfully designed for your comfort.

We’re Matthew and Sarah — a couple, both NHS workers, who’ve been through this too.

After our own failed round of IVF, we felt completely lost. The emotional toll was huge. But just a few months later, against all odds, we conceived naturally at home. That experience changed everything for us.

We realised how overwhelming the trying to conceive journey can be — all the waiting, the hoping, the what-ifs. So when we created Maia Baby, we started with the thing that mattered most: the applicator. It had to feel natural. Smooth. Rounded. Something that respected your body and didn’t feel clinical or cold.

We tested every curve of the Maia Applicator again and again — until it felt like something you could trust. Something that truly belonged in a moment as intimate as home insemination.

Then came everything else:

Packaging that feels more like a care box than a medical kit.

Clear how-to instructions so you don’t have to second-guess each step.

And a growing fertility blog full of thoughtful advice, emotional support, and answers to the things no one tells you.

Because this isn’t just about your body. It’s about your heart. And we wanted Maia Baby to hold both.

Made for everyone who deserves to feel seen while trying.

Today, Maia Baby is trusted by solo mums, same-sex couples, LGBTQ community and hopeful hearts everywhere.

By people with diagnosed fertility challenges.

By people who aren’t quite ready for clinics.

By people who just want to try — with dignity, comfort, and support.

We’re not investors. We’re not a faceless company. We’re Matthew and Sarah — two NHS professionals who’ve walked this road ourselves and care deeply about making it gentler for the next person.

This is your journey. And with Maia Baby, you’re never alone.

If you're ready to take that next step, you can explore our insemination kit — thoughtfully designed to support you every step of the way.

How it works